The objective was to create a sales email campaign to promote the new Tesla Full Self-Driving (FSD) Capability to Tesla’s email subscribers before Black Friday 2024.
My Process
Preparation – Identify the customer archetype, customer problem, and product solution
Execution – Mapped the Promotion plan (Logical reasoning)
Execution – Converted Product Features → Customer Benefits (Emotional reasoning)
Execution – Highlighted the Objection Killers (Logical + Emotional reasoning)
Execution – Created 6-Email Campaign Sequence [4 split test variations included]
Revisions
Delivery
What I Learned
Now, this was fun! Working on this project taught me how to create super-focused, customer-friendly emails that meet people's wants and needs. I learned the art of highlighting Tesla’s Full Self-Driving (FSD) magic in a way that gets people genuinely curious and excited about the future of driving.
What I Did Differently
This time around, I went all-in on personalization. Each email was like a tailored conversation—specific, relatable, and engaging. I also spiced up the subject lines to make them pop and used smart timing to send the emails when they’d make the biggest splash. It was all about creating a wow factor for the reader.
How I Contributed
I rolled up my sleeves and led the charge! From brainstorming the concepts to writing emails that connect and collaborating with the design team for Tesla-level visuals, I was involved at every step. Plus, I set up performance tracking to ensure we didn’t just make noise—we made an impact.
What I Enjoyed Most
Honestly? The creative process was a blast! As a Tesla owner, I loved finding fresh, exciting ways to show off Tesla’s game-changing FSD features. Knowing that my words could spark curiosity and inspire people to see what’s possible with Tesla made this project so rewarding.
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