Customer Overview:
Chime, a fintech company, specializes in delivering fee-free, mobile-first banking solutions for individuals seeking financial freedom and stability. Its target audience includes gig workers, young professionals, and underserved banking customers who desire transparency and control over their finances.
Customer Problem:
Traditional banks often burden customers with hidden fees, delayed access to paychecks, and limited tools for managing savings. These barriers create stress and prevent customers from achieving financial stability. Customers feel underserved and mistreated by systems designed to profit off their struggles.
The Task:
Create a sales email campaign to promote Chime’s fee-free banking solution to its email list, focusing on Alex's archetype (The Every(wo)man) who values equality, reliability, and transparency in financial services.
Execution:
Mapped a 6-email sequence with logical reasoning, emotional appeal, and clear benefits to promote Chime’s features.
Converted product features into customer-centric benefits that resonate with Alex’s values of equality and reliability.
Crafted engaging hooks and CTAs to maximize open and click-through rates.
Addressed common objections with testimonials and logical evidence, such as the $100 bonus and customer stories.
Revisions:
Refined email copy for clarity, resonance, and mobile optimization.
Applied readability tools to ensure conversational tone and skimmability.
Adjusted subject lines to avoid spam triggers while remaining engaging and compelling.
Delivery:
Delivered a polished email campaign complete with hooks, CTAs, and emotional storytelling tailored to Chime’s audience.